Dude (or Bill!) you said it! Just sell coffee. When I first saw the sign I believe I uttered something although I don't recall I couldn't hear my thoughts because of the Mr. Loud/Look at Me I Do Business Talker in line behind me.

Oh the pain..

Be very careful what you say here though, bud. Is there somewhere else close by that you can GET your good coffee in the morning? I mean I know all about OurBucks and how wonderful it is, but still, it is good to be able to go out and get your coffee at times - to be out and about and in the company of your neighbors at times. To walk into the local java house and have them know your special drink before you reach the counter...

Never say never...